Top 50 Under 40 Rebekah Ontiveros

This year OED is recognizing and celebrating Frederick County’s young professionals who are leaders in their industry, give back to the community and add significant value to their company and its culture. Join us as we get to know our Top 50 Under 40.


Rebekah Ontiveros, 34
The Hive Bakeshop
318 Petersville Road, Brunswick

Rebekah Ontiveros appeared on Netflix’s Sugar Rush where she and her sister won Best Cupcake & Best Confection, receiving high praise from Australian pâtissier Adriano Zumbo. Her work has been featured by Martha Stewart and Better Homes & Gardens. Recently, she competed on Food Network’s Holiday Wars (2021).

What has been your greatest professional accomplishment? 

The Hive Bakeshop sponsored and restored the Brunswick Community Garden where we encouraged our local community to practice farm to table habits in 2018.  While the land was eventually sold into private hands this was something that I was especially proud of.

Name one award you are most proud to have received.

I am most proud to have received The Scout Guide's "4 under 40" award.  The Scout Guide is an elite anthology on lifestyle and culture in the Virginia Hunt Country area and is a globally recognized publication. 

What is your experience with volunteering and civic engagement?

In 2020, I was a keynote speaker for the Brunswick Economic Development Commission and the Charles County Economic Development Commission. I am a former Lovettsville Town Councilwoman, former committee member of the Love Summer and Mayfest Committees.

As Lovettsville's Oktoberfest Queen ( 2019-present) my involvement in my community and my many charitable contributions such as my time spent volunteering.  I have donated well over $1000 in food donations to local food pantries and essential workers during the COVID Pandemic.

What was your first job?

I interned at the Bureau of Land Management. 

Who is your greatest influence?

My younger sister, Sally Ontiveros, taught me that if you are always afraid to take risks, you will always prevent yourself from achieving greatness. I have learned to embrace this unequivocally.  It is what motivated me to quit my previous career cold turkey and even apply for the Netflix casting call. Both decisions have turned out to be some of the best decisions of my life

What do you like to do for fun in Frederick County?

I enjoy supporting the Frederick County "Foodie Scene" by trying out and celebrating all of our wonderful restaurants and food trucks.  We have incredibly talented businesses and I want them to stay in business!

What leadership book would you recommend and why?

"Start With Why"- Simon Sinek.   The concept of "The Golden Circle" really helped me push past my own misconceptions of how businesses can and should be run. The book helped me restructure my entire business management philosophy by restructuring my approach to answering three not-so-simple questions: Why, How, and What.  

What behavior or personality trait do you most attribute to your success and why?

I am always open to finding better methods of accomplishing a task- even if I already have an existing solution for a previous problem. I always encourage my staff to feel welcome to approach me with ideas, thoughts, or innovative approaches to help keep us sharp and efficient.  Not only do my staff know their thoughts are appreciated and valued, but we have often found so many different ways to cut out inefficiencies.  Many brains are always better than one!  It comes down to never letting my ego get in my own way!

Where do you see yourself in 5 years?

In 5 years I would like to have opened another location that is large enough to allow us to create a culinary arts school (mostly cake artistry) within the same building.