Support Local This Holiday Season

November 25th, 2023 marked the 13th annual Small Business Saturday. This event falls the Saturday after Thanksgiving between Black Friday and Cyber Monday, and is a day to encourage consumers to shop at small and local businesses.

Small Business Saturday is one of the most important days of the year for many small businesses in our communities. In 2022, Small Business Saturday drove an estimated $17.9 billion in sales, with more than two-thirds of shoppers stating that they will continue to shop at small businesses throughout the holiday season and dine at local and independently-owned restaurants, given the importance of small businesses in their community.(American Express)

One might ask, what is the point of shopping local? Shopping at local, small businesses is a great way to support the local economy. Local businesses create more jobs, hire people in the area and contribute to the local tax base. Most of the time, local businesses are more environmentally friendly, often having less packaging and focus their efforts in being an eco-friendly business. Food products are fresher, and you can save money on certain products.

The holiday season is about giving, and the best gift you can give a small business is your support. Shop local, tell a friend, post on social media, write a positive review, and support in any other ways you can.


Don’t forget to check out Frederick County’s Main Street communities for local shopping and holiday events!

Main Street Events:

Downtown Frederick

Every Saturday in December, Downtown Frederick will have musicians and carolers performing, along with fire pits for warming up and roasting marshmallows. Make sure to check out the Downtown Frederick Light Walk with five creative lighting installations.


December 2nd holiday celebration in Brunswick. Come out for breakfast with Santa, Santa trains, the Jingle Bell Run & Santa Stroll, holiday parade & tree lighting and the Park Heights Cemetery Luminaries!


Shop the Pop in Thurmont! Each Saturday until December 16th from 9am-2pm. The Main Street Pop Up Shops feature handmade jewelry, personalized mugs & shirts, homemade baked goods, and more.

New Market

Christmas in New Market on December 2nd at Main Street and 4th Alley. There will be a Christmas Market beginning at 2:30pm and the annual parade beginning at 3pm!


Christmas in the Valley on December 2nd at 31 West Main Street. Enjoy caroling, shopping, sweets and music!