Shop Small on Small Business Saturday

This November 27th is Small Business Saturday; a holiday shopping tradition that was started in 2010 to promote local independently-owned businesses.  It is recognized each year on the Saturday after Thanksgiving to kick-off the holiday shopping season. 

Small Business Saturday is BIG business for many of our small businesses. Last year, the U.S. Small Business Administration reported Americans spent nearly $20 billion on Small Business Saturday. This year, shopping local is more meaningful with many small businesses still working to make up the revenue they’ve lost throughout the pandemic.

Data from the MetLife and U.S. Chamber of Commerce Q4 Small Business Index, to be released in December, indicates that a large majority of small business owners (70%) say the holiday season is important to their overall yearly profit, with nearly four in ten (37%) saying it’s very important.

This year, we encourage you to invest in your community by participating in Small Business Saturday.  You can support local businesses by dining out, shopping in-store or online, using social media to share your shopping experience, buying gift cards, posting online reviews and continuing to use services provided by our small businesses.  To help everyone experience a smooth and successful holiday shopping season, we have provided a list of dos and don’ts.

Remember that even the smallest actions can have the biggest impact!

Events and Happenings


Popup Holiday Market Place Spend a wintry evening with twinkling lights & fire bowls shopping this producers-only market with European flair. Open during the City of Brunswick's Annual Holiday Parade (6pm) in the Martin's Creek Parking Lot (across from Potomac Street Grill). Find ample, free parking in the Brunswick MARC Station lot. December 4 @ 3:00 pm - 7:00 pm

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Downtown Frederick

Frosty Friday Shop Small the whole weekend! The Friday (November 26th, 9AM-9PM)  before Small Business Saturday is Frosty Friday in Downtown Frederick — featuring all-day shopping, free parking, live music and gifts from the Snowflake Tree.

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Christmas in the Valley We invite you to join us in celebrating the holiday season at Middletown's annual Christmas in the Valley on Saturday, December 4, 2021 starting at 4:00 PM. Write a letter to Santa, win prizes, donate a toy, and more.

The 2021 Christmas in the Valley Ornament, 15th in the Series: This year’s ornament captures The Main Cup’s patio dining and its charming courtyard, and features the eye-catching Art on Main sculpture – which is Main Street Middletown’s first public art piece and part of the Frederick County Main Street’s collaborative project.

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New Market

Christmas in New Market Join us to celebrate Christmas in New Market! We'll be kicking off the Christmas season on December 4th at 3PM with a parade down Main Street and a healthy helping of Christmas spirit. The event is free and open to all. Come enjoy live music, a visit with Santa Claus, our annual decorated tree auction, lighting of the Christmas tree, and more!  

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Shop the Pop! Main Street will be hosting Pop-Up Shops every Saturday from November 27 thru December 18 from 10 a.m.-3 p.m. The Pop Up shops feature 14 unique home-businesses that offer a large variety of merchandise for gift giving & for yourself too not found in stores! Home baked holiday items & breads too. The Pop Shops will be located in the same building with the Holiday Train Display, 21 East Main Street, Thurmont, MD. On street meter parking or free parking across the street behind PNC Bank in the Thurmont Municipal Parking Lot.

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