Getting Creative: Marketing From a Distance With Videos

During this time of uncertainty due to the spread of Coronavirus (COVID-19), many small businesses are finding new solutions to continue operations while taking necessary safety precautions. From letting customers shop virtually through Facetime, to offering phone orders and curbside pickup options, business owners are getting creative.

One helpful way for small businesses to market is through video. Simple videos on social media platforms like Facebook and Instagram can be powerful tools to interact with customers and keep them updated. Thanks to modern technology, we are able to take quality photos and videos on our cell phones, making creating videos free and easily accessible.

What should your videos say? It is important to remind customers that you are still around, even if they are not physically visiting your business during the shutdown. Suggest ways they can support you from home, like sharing your social media posts, making online orders, or purchasing gift cards to use later. Posting a series of videos that are brief and to-the-point can help your business name to remain in customers’ newsfeeds in a memorable way.

When beginning to create these videos for your company, consider the following tips:

  • Video Length – Engage viewers within the first 30 seconds and keep the overall message brief.
  • Lighting – Try to find a brightly lit space or natural light if possible.
  • Be aware of your background – Make sure the area shown in your video is appropriate and organized. Also try to find a location or time to best avoid background noises.
  • Obvious Branding – Include your company logo through a background sign or on your apparel.
  • Steady Camera – Consider using a tripod or make sure your phone is sturdy while filming. Make sure the camera position is neutral, rather than pointing up or down.
  • Extras – Think about using on-screen text so viewers can still watch without sound.

While the above list is not all-inclusive, it should get you started on creating videos for your business.  Videos typically garner a greater level of engagement, so be sure to track your page insights for changes in views and followers to assess the impact.

Once your video is posted, tag us so that we can share your news and help it reach even more people! You can find us at @discoverfrederickmd on Facebook and @FredCoOED on Twitter.