First ROOT Video Pitch Competition a Success!

Three businesses competed and were awarded at the very first ROOT Pitch Competition through the Frederick County Office of Economic Development. A crowd gathered on Tuesday, September 24, 2019 for the event celebrating business pitch videos recorded in the ROOT building at 118 N. Market Street in Frederick. The Business Pitch Room at ROOT is a state-of-the-art video studio that allows Frederick County businesses to have their pitch video taped at no charge by professional audio visual staff.

Videos from Frederick area companies GOEFER, Tenth Ward Distilling Co. and The Word Woman, LLC were shown at the Pitch Competition. First up was GOEFER’s Mike Herod touting his energy-saving power strips and outlets. The second video shown was from Tenth Ward’s Monica Pearce. Pearce recorded her pitch video to raise money through crowdfunding in order to open the distillery’s Cocktail Lab. The third video rounding out the bunch came from Michelle Nusum-Smith, who offers consulting for nonprofit groups through her company The Word Woman, LLC.

After watching all three videos, a panel of seven judges gathered to make the tough decision of naming a Judges’ Choice award winner. The panel represented a variety of local industries including banking, education, technology, commercial real estate and more. After much discussion, the group of judges selected Tenth Ward Distilling Company as the official winner and presented Pearce with a $1,000 check.

The audience also voted, resulting in a very exciting, neck-and-neck tally to name the People’s Choice winner. By a margin of just one vote, GOEFER was selected for the People’s Choice award and presented with a $1,000 check. As a runner-up, The Word Woman, LLC was also awarded and presented with a check. With a near three-way tie between all of the companies for the People’s Choice award, it was clear that all three business owners made an impression on the group.

To learn more about GOEFER:
For more information on Tenth Ward Distilling Company:
For details on The Word Woman, LLC:

To watch the winning pitch videos and to learn more about ROOT’s Business Pitch Services, please visit