Startup U: Business Model Canvas

In this in-person, interactive class, you will learn the principles of the Business Model Canvas to understand, design, and differentiate your business model—whether you run a startup or an established business.

With examples and interactive exercises, you will come away with a better understanding of where your business model is today, and where you might want to take it tomorrow.

 The class will cover:

  • An overview of the Business Model Canvas, and how it differs from the Lean Canvas
  • Customer segments, distribution channels, and value propositions
  • Key activities, resources, and partners
  • Revenue streams and costs
  • Business model adaptability in a changing world
  • How to spot assumptions in your model that need to be tested

It is completely free for ALL clients.


  • January 30, 2023 / 6:30 PM — January 30, 2023 / 9:30 PM
  • 118 N. Market Street 1st Floor Lobby Frederick, MD 21701
  • Categories: