The Essentials of Marketing

Metrics – can be like magic. Have you wondered: how can the reports and analytics of digital marketing give you the insight and key info you need to succeed? This seminar will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it. 
In this seminar, you will discover: 
• How email open- and click-through reports can help you know: 
-Which of your products/services are hot, which are not, and how to test for best results 
-Out of a field of everyone, who is interested in what topics – so you can focus your precious time, efforts & energy 
-The calls to action/messaging that actually WORK 
-Best times, days and ways to get the response you want 
• How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want 
• How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results! 
• How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds 

  • February 17, 2017 / 10:00 AM — February 17, 2017 / 12:00 PM
  • 5340 Spectrum Dr Frederick, MD 21703
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