A well formulated marketing plan is a key component in the overall strategy of a new or growing business, but one which is often overlooked entirely or given little consideration.
This seminar discusses the value of the marketing plan and considers each of the classical 4P’s of Marketing (Product, Price, Promotion and Place) in detail. It also covers how to discover your Unique Selling Proposition (USP) – the thing that sets you apart from your competitors and how all these are brought together in the marketing mix.
An interactive element will allow attendees to develop the specific 4Ps, USP and Marketing Mix for their business.
Join Robert Bower, Western Region SBDC Consultant and Marketing Expert to learn the steps in creating an essential marketing plan that will build your business success!
- February 9, 2017 / 9:00 AM — February 9, 2017 / 11:30 AM
- 4539 Metropolitan Court Frederick, MD 21704